You may be surprised to know that ceiling fans can save you money on your heating bills as well! During the winter, the warm air warm air rises to the ceiling and the cold air remains closer to the floor. In order to force the warm air down, turn the fan on reverse (clockwise when looking up at the fan). This will pull the cold air upwards pushing the warm air up against the ceiling and back down the walls, warming up the room without you feeling any breeze. We recommend putting it on a low setting in the winter which does the job and you can be sure there wont be an air flow felt. Using a ceiling fan efficiently can shave up to 10 per cent off your annual heating costs. In the summer, the fan should rotate counter-clockwise, pushing the air down which creates an air flow on the person standing underneath. The fan doesn't actually cool down the room and therefor leaving it on when no one is in the room is a waste of electricity. It's worth mentioning that some people like to always put on the reverse setting because the direct air flow bothers them. In such a case it should definitely be on a high setting in order to get the air moving and create a cooling effect.